Jay-Z continues his diversification effort. This time with a line of cannabis products.
Shawn Carter (Jay-Z) on Thursday launched Monogram, a premium cannabis brand in partnership with California-based company, Caliva.
The billionaire rapper holds the title of chief brand strategist in the company.
Monogram introduced three different products: the OG Handroll, Loosies Preroll Pack, and Flower, which comes in 2g or 4g jars.
Products are labeled with four different strains – No. 01, No. 70, No. 88 and No. 96 – and categorized as light to “keep your feet on the ground and your head in the clouds,” medium, which is “not too heavy,” or heavy for “when you need a serious high.”