Drake apparently has a new business venture on the way, and he began spreading the word by sending bouquets of flowers to people in Toronto to promote a new business called “More Life Growth Company.”

After teasing a mysterious new venture earlier in the week, Drake has officially announced his More Life Growth Company. The rapper has partnered with Canopy Growth Corporation to launch the cannabis wellness company, a fully-licensed producer of cannabis based out of his hometown of Toronto.

“When we first began talks with Drake we were extremely inspired by and aligned with his vision to bring best-in-class cannabis products to the world,” said Mark Zekulin, CEO, Canopy Growth Corporation. “Drake’s perspective as a culture leader and entrepreneur combined with Canopy Growth’s breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets.”